In this episode we're talking about the Art of Sales Conversations. It's all about making those chats less about 'selling' and more about connecting with and solving our clients' needs. Ready to dive in? 

The first step in mastering sales conversations is shifting our mindset.  Sales conversations usually make us nervous right?  Many photographers dread sales because it feels pushy. But here's a different way to look at it: You're not selling; you're helping. 

Your services provide a solution to your clients' needs, whether it's capturing their wedding day or creating lasting family portraits.  When you approach sales from a place of service, the conversation naturally becomes more about the client and less about the sale.

Creating appealing photography packages isn't just about putting together a list of services; it's about understanding your clients. Every client comes with a unique set of needs, expectations, and budgets.

The goal here for you is to design packages that not only meet these needs but also exceed them. People part with money generally because they think they’re getting more than they paid for. They’re looking for value.

Identifying and profiling your ideal client. 

Knowing who you're aiming your lens at can make a world of difference in how you market, shoot, and grow your business.

Why does Identifying Your Ideal Client Matter?

• Identifying your ideal client is like finding your photography's SatNav. 

• It guides your marketing efforts, shapes your portfolio, and even influences the way you approach your shoots. 

• It's about connecting with those clients who don’t just appreciate your work, but who also bring out the best in your creative talents.

Setting the right price for your work can feel like walking a tightrope right? If you charge too much? You fear losing clients. If you charge too little? You undervalue your art. 

It’s time we tackle this head-on and shift our mindset about money.  We're going to be looking at:

• Understanding Your Value

• Confronting the Fear

• Market Research & Pricing Strategies

• Communicating Your Value

• The Psychology of Pricing

I’m so glad to be back in front of my mic recording podcasts. 

It’s been a busy time this past year, some of you know I’ve been all over the place building my community of photographers who are transitioning into starting and growing their businesses.

It’s been awesome. It’s been brilliant.

The community is over 2000 photographers and I want to continue to grow it even more.

Welcome to this episode where I go over that sensitive issue on dealing with OVERWHELM when you’re trying to set up your own business.

Our money mindset seeds are sewn from very young and they generally continue throughout our lives. Money has been demonised for centuries.

Money tends to be associated with the negative. As a reason why something cannot happen. As a reason why we just cannot do things.

Welcome to Season 4. It’s been a stop-start couple of years…

Listen to Nicola, Freedom Coach, chatting about her mindset issues and money blocks…..

Listen to Korena chatting about finding her identity in her photography business….

Tune in to this episode where I chat to you about the theory that 'less is more'….

Listen to Gillian Allard, Sky Arts Master of Photography Winner 2017, discussing the impact of her sabotage voice and the things that blocked her from moving forward with her creative business.

Helen talks about her challenges with confidence and self doubt when she was setting up her business, and the investment she made to get the training she needed….

Tune in today while I chat to you about what you need to know to create your website for your photography business…..

Chatting to Natty about creating the freedom to be who you want to be…

Chatting to Annette Ferguson - Profit Mentor - about the money blocks and issues small business owners experience….

Tune in and listen to my chat with Andrea Lee.  Whilst she's not a photographer, she's a creative and her challenges are very relatable.